Monday, July 20, 2009

New Promotional Video via MTV

LONDON, United Kingdom, 13 July 2009 — Starting today, MTV audiences around the world will see a new music video that aims to raise awareness about sex trafficking. Featuring the rock band The Killers, the video is an exclusive collaboration between UNICEF, MTV EXIT (End Exploitation and Trafficking) and the US Agency for International Development.

The track, Goodnight, Travel Well, is from the album Day & Age. The video is the second in a series of music video collaborations that highlight the danger and impact of human trafficking.

The series launched last year with an award-winning film - produced by MTV EXIT that featured the Radiohead single All I Need.

"We are deeply shocked and appalled that women and children are forced into such exploitative situations, said a spokesperson for The Killers. We hope that through MTV's efforts, and this powerful video, millions of people across the world learn about this tragic form of modern-day slavery."

The video for Goodnight, Travel Well has the potential to reach more than 500 million households in 168 countries.

There is almost no country in the world now that isnt affected by human trafficking in some way, said UNICEF Chief of Child Protection Susan Bissell. The statistics are staggering. More than 1.2 million children are being trafficked each year and nearly 80 per cent of all trafficking is for sexual exploitation, and the most at risk are girls.

We see this music video as a powerful way to reach out and raise awareness among young people, across borders and across language barriers, she added.

The Goodnight, Travel Well video was directed by film and music video veteran David Slade, in collaboration with the renowned production company Anonymous Content. The creative concept was developed by the Australian advertising agency CRC, with support from the UK music consultancy Huge Music.

The video provides insight into the realities of trafficking, with a particular focus on the trafficking of children and adolescents into forced prostitution.

For more information, please vist:

*Video and article provided by Unicef via Youtube*


Daisy said...

Wow, that's amazing. Breaks my heart. Very effective. Thank you for posting this.

MistiPearl said...

Hi Daisy,
Thanks for your comment! Hopefully this video does more than just break your heart...I would pray it stirs you to do something, even if it is just telling others about what you saw. Little by little, together we can and will make a difference and end this atrocity!
Smiles and blessings to you:)

Daisy said...

You're welcome, Misti.

The heart is most certainly the thing that must be reached. That is where the battle really begins and ends, I think. I have absolutely no idea what the next step might be in the struggle against this extremely disturbing trend. Trend isn't the right word as this has certainly been going on in many forms since the beginning of humanity. It's another symptom of a much greater disease.

Boy, sometimes I really wish God would simply say: "Here, just go do this. That should fix it." But I've found that, in my experience at least, he's usually much more subtle. :)

Human trafficking is something that has certainly caught my attention and I look forward to hearing more of your thoughts on it. In the meantime, I continue to try to follow His promptings about this.